penny abt

Penny Jones
Director and Founding Partner

Penny began her career at Carcanet Press, a literary publisher specialising in modern and classic poetry in English and translation. From organising press campaigns to live events and book launches it was an opportunity to work with some of the most celebrated poets of a generation. A list that includes Les Murray, Elizabeth Jennings, Eavan Boland and the New York School of Poets.

Leaving Manchester for London, Penny joined David Godwin Associates, a leading literary agency. Penny worked closely with the clients on their books as well as journalism, radio and television contracts and appearances. The authors included Will Self,  Simon Armitage and the Booker Prize winners, Arundati Roy and Ben Okri.

In 2003, Penny joined JLA the UK’s foremost specialist agency providing speakers, performers and hosts to corporate clients. She was with JLA for over 10 years, as one of their most senior agents, and in that time worked with a wide range of organisations including Barclays, Allianz Insurance and Thomson Reuters.

Penny is a founding partner at Kirby Jones Management.

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Natalie Pascoe-Watson (née Kirby)
Director and Founding Partner

Natalie began her career on Capitol Hill in Washington DC working for a prominent Republican congressman. Shortly after, she developed her knowledge of the corporate sector working in the London office of a large international communications consultancy.

Natalie went on to become press secretary to the Rt Hon William Hague MP, former Foreign Secretary and Leader of the Conservative Party, and who is now one of the most highly regarded public speakers.

Her career in political communications also saw her run the Conservative Party press office, where she worked daily with high-profile people such as David Cameron, George Osborne and Boris Johnson.

After nearly ten years in Westminster, in 2009 Natalie switched from political communications back to the private sector. She held the position of Head of UK Media Relations for McDonald's, one of the most prominent global brands, leading strategic media campaigns in one of the most challenging reputational environments.

Having worked with some of Britain's leading corporate, political and media institutions Natalie is a founding partner at Kirby Jones Management.